Kerning refers to changing the space between individual letters.

Different types of fonts will have different levels of tracking. Too little space results in cramped, hard-to-read text, and too much makes words look loose. Tracking refers to the process of changing the overall space between all letters in a word. Too much, and the lines are loose and disjointed. Too little, and the lines are compressed and difficult to read. Leading simply refers to the vertical space between lines of text.

The word leading comes from the thin strips of lead that were placed between lines of type in a handset letterpress. For this reason, using bold or heavy fonts in your titles and subheadings is a great way to draw attention and add emphasis to specific words, whereas lighter fonts will let the reader digest more information with less mental friction. This is because weightier fonts naturally draw the eye, and this will affect what we look at first. For ease of reading, you’ll want to use bold fonts for short headlines, and medium or lighter fonts for longer body text. Tip: Font weights play an important role both in the character and legibility of words. A light font is lighter and thinner, and a medium font is somewhere in between. A bold font is thicker, meatier, and weightier. The weight of a font refers to the thickness of the letters. For example, Helvetica Light is distinct from its Helvetica cousins by its notably light visual ‘weight.’ A font, on the other hand, refers to a specific subset or style within a typeface.Essentially, a typeface is a family or grouping of fonts with the same set of characteristics. A typeface refers to the design features of a set of characters, glyphs, and symbols (like Helvetica).While it’s easy to get them mixed up, these two terms do actually mean different things. Take a look at the most common font terms you’ll hear in your search for the best font. When investigating different font types, you’ll likely run into some unfamiliar words. Ready to begin? Let’s get textual up in here! Part one: Key font terminology Part 3: Popular font styles (with free examples).To help you navigate, here’s what you’ll find in this guide: Pretty soon you’ll be feeling Extra Bold with your typography design skills. To help you feel less Grotesque about it (font pun), we’ve boiled down the basics for you. Typography is actually pretty simple to get to grips with. Luckily, you don’t have to wear a turtleneck, or be a German design student, to understand the basics of typography (but alles gut if you are.) From billboards to business cards, we see different types of fonts everywhere. Fonts play a powerful role in communication and branding, and they have a constant presence in our daily lives.

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